Basic Attention Price

What Is Brave Browser?

Brave Browser is a private, fast and secure web browser that features a built-in ad blocker and tracker that helps safeguard user privacy. It provides advertisers and content creators with a fair source of revenue, and boasts over 50 million active monthly users as of January 2022.

What Is BAT?

Basic Attention Token, or BAT, is the native token of Brave Browser. Integrated directly into Brave, it utilizes the browser’s open-source technology to track user attention and reward users and publishers accordingly. It utilizes the ERC20 token standard.

On the Brave network, advertisers can use BAT to buy advertising and attention-based services to reach users with display ads, video ads and sponsored content. Users can choose to view the ads to obtain rewards in the form of Brave tokens.

Via the Basic Attention Token, the team aims to create an effective and transparent digital advertising ecosystem that benefits advertisers, publishers and users alike.

BAT Price and Tokenomics

The total supply of BAT is 1.5 billion tokens. Here’s how it was allocated:

66.66%: Investors

20%: A user growth pool (UGP), and as incentive for users to participate in the Brave ecosystem

13.34%: A development team pool

BAT’s price peaked at $1.90 per token on Nov. 28, 2021.

Who Is the Founder of Brave Browser?

Brave was founded by Brendan Eich, the creator of JavaScript and co-founder of Mozilla Firefox, another web operating system. The project is backed by several well-known investors, including Peter Thiel's Founders Fund, which has invested a total of $7 million in Brave to date. The team successfully raised $35 million in an ICO held in May 2017.

Currently, BAT is traded on many popular cryptocurrency exchanges, including Binance, Huobi and Bybit.

Read more: BAT Tokens and Brave: A Browser That Helps You Earn Crypto?

What Are Brave Tokens Used For?

Advertisers buy BAT and use them to obtain consumer attention on the Brave platform. In return, consumers receive some of the tokens as rewards that can pay for premium content on participating websites, or be cashed out for fiat currency. In addition, users can use BAT to donate to, or tip, their favorite content creators.

This system of exchange has been called virtuous, and is designed to genuinely value consumer attention while reducing the costs associated with advertising.

How Does the Brave Ecosystem Work?

Built on the Ethereum blockchain, the Brave ecosystem consists of three main components:

1. Brave Browser: A fast, private and secure web browser that blocks third-party ads and trackers.

2. Brave platform: A decentralized ad exchange where advertisers can directly buy ad space from publishers in a transparent and fraud-free manner.

3. Basic Attention Token, or BAT: The currency used to purchase advertising and attention-based services on the Brave platform.

Integrated with the Brave platform, the Brave Browser automatically detects when an advertisement or tracker is present. When this happens, the browser blocks the unwanted content and redirects the user to a safe page.

Here’s how the three main target audiences of the Brave ecosystem benefit.

Users

One of the key features of Brave is its use of BAT. When users view ads via the Brave Browser, they earn BAT that can support their favorite websites or content creators.

Publishers

Publishers can opt in to the Brave platform and allow Brave to show advertisements on their behalf. In return, they receive a portion of the ad revenue generated in BAT.

Advertisers

Advertisers use the Brave platform to directly buy ad space from publishers. The transactions are transparent and all payments are made in BAT.

What Makes Brave Unique?

User Attention

Brave’s value comes from user attention. The more attention users give an advertisement, the more valuable the ad. This creates a system in which ads are worth more when they’re viewed by users who are sincerely interested in them. In turn, ads can be matched to the right users — a marked improvement from the cluttered and distracting online advertising at present.

Efficiency and Transparency

Brave is more efficient than traditional advertising platforms because it eliminates the need for middlemen. Advertisers can directly buy ad space from publishers instead of intermediaries. In addition, all payments are made in BAT, which is designed to genuinely value consumer attention. This system will help prevent fraud and reduce advertising costs for advertisers and publishers.

Tailored to Advertising Space

While many cryptocurrencies are designed for general usage, the Basic Attention Token is the first cryptocurrency specifically tailored to the needs of the advertising industry.

How to Store BAT

The best way to store BAT is in a cryptocurrency wallet that supports the ERC20 token standard. A few options to consider are MyEtherWallet, MetaMask and Trust Wallet.

Where to Buy BAT

You can buy BAT from any top crypto exchange, including Bybit.

How to Buy BAT on Bybit

To purchase BAT on the Bybit exchange, simply follow these steps:

1. Head to Bybit’s spot trading page (Home → Trade → Spot Trading).
2. Select your trading pair on the left side of the page. You can trade BAT with USDT (BAT/USDT).
3. Choose the type of order you’d like: Limit Order, Market Order or Conditional Order.

For Limit Orders:

1. Select Limit.
2. Enter the order price.
3. Enter the amount of BAT you wish to buy.
4. Click on Buy BAT.
5. Once you’ve confirmed your information is correct, click on Buy BAT.
6. View your order details under Active on the web page, or Orders if you use the Bybit app.

For Market Orders:

1. Select Market.
2. Enter the amount of USDT you’ve paid to buy BAT.
3. Click on Buy BAT.
4. Once you’ve confirmed your information is correct, click on Buy BAT.
5. View your order details under Filled.

For Conditional Orders:

1. Select Conditional.
2. Enter the trigger price.
3. Choose to execute at Market Price or Limit Price.
   1. Market Price: Order price doesn’t need to be set.
   2. Limit Price: Order price needs to be set.
4. According to order types:
   1. Market Buy: Enter the amount in USDT you’ve paid to buy BAT.
   2. Limit Buy: Enter the number of BAT you want to buy.
5. Click on Buy BAT.
6. Once you’ve confirmed your information is correct, click on Buy BAT.
7. View your order details under Conditional on the web page, or All Orders → Current Orders on the Bybit app.

For more help, visit the Bybit spot trading guide.